" This business book for companies has strong crossover impact on individual behavior, identifying behaviors that help the reader stand out from the crowd."
-Joyce Lain Kennedy

Winning Behavior: What the Smartest, Most Successful Companies Do Differently draws from almost 50 years of experience in helping clients win work. And in today's flat markets, where market forces are at work to move competitors to commodity and pricing through the floor, the last major frontier of differentiation in client relations isn't technical or capabilities based, it's behavioral.

Being competitive today (and tomorrow) requires more than talent and a track record. Those are the marketplace's minimal requirements for entry. To be truly differentiated and, therefore, fully competitive, you have to outbehave the competition in ways the market and specific clients will value.