How does a company consistently win more business than its
rivals? A key factor is the ability to create proposals that
outshine those from even the strongest competitors. Powerful
Proposals: How to Give Your Business the Winning Edge helps
businesses maximize the selling power of their proposals, with
proven strategies for going beyond "this is what we do" documents in
favor of customer centered proposals that highlight the tangible
benefits your company offers. This powerful process offers tools and
techniques that will let any firm:
- Assess their "winner or loser" proposal status and take
proactive steps to become a winner
- Address the "Big Four" questions that a proposal must answer
to be successful
- Create "A+" proposals in less time with less wasted effort via
a simple, repeatable process
- Neutralize the issue of price when the firm is not the
low-price provider.
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Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the
text. There is also valuable information on strategy, graphics,
callouts and other visual elements.
Price: $24.95
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